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Fidanza Performance is excited to offer the go to name in helmets- Bell!
About Bell-Bell: A Legacy of Championship and Confidence
It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
Roy Richter spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.
Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.
Fidanza Performance, founded in 1997, is a leading US manufacturer of high-quality lightweight aluminum flywheels, precision adjustable cam gears, and high-performance clutches. With nearly 20 years in the automotive performance market, Fidanza is renowned for its expertise and respected globally, offering products for a wide range of vehicles, from European sports cars to modern muscle cars and imports. The company originated in racing, with founder Lou Fidanza's success in the SCCA leading to the creation of specialty parts like aluminum flywheels. Fidanza has since expanded its product line to include cam gears and performance clutches, gaining a loyal customer base and worldwide recognition. In 2023 Fidanza opened the SpeedParts4Less Marketplace which sells other manufacturers quality high performance parts!